It’s estimated that over half of the American population is overweight. This is great news for personal trainers in Bellevue, WA. In fact, most Americans are so keen to the idea of losing weight that they’ll do just about anything…except for working hard to gain muscle and lose fat. They are looking for a ‘quick fix’ or a ‘magic pill.’ While we all know that supplements and dietary aids are just that…to supplement and aid a healthy lifestyle, these people are spending big bucks. Consumer products in the health industry is big business and the ones who are winning in this game are personal trainers. They sell a service that is very appealing to those who are looking for this ‘quick fix.’ They motivate people and tell them EXACTLY what to do. Where most people lack the motivation to get off of the couch and go to the gym, these fitness coaches help them out in that area.
The Business of Personal Training in Bellevue WA
The business side of personal training has its advantages while it also poses some serious challenges. The benefits of becoming a fitness coach or personal trainer is that you can work for yourself without having a boss. That’s right. For those who wish for the entrepreneurial dream, you can have it. However if you are looking to get into the industry in Bellevue, Washington, you have to be aware of some of the challenges that the area provides. Read below for more info on that. First off, you have to do is get accredited and certified and you’re good to go. However, you have to find clients. That’s the hard part. Another challenge is in retaining these clients.
Retaining customers and clients isn’t just a challenge for a Bellevue personal fitness coach, its a challenge for every business out there. Whether you are in marketing and sales or you are a small local florist, you have to retain your existing customer base or you’ll go out of business.
The attrition rate in personal training is horrible. Just think about it for a minute. If you are really unmotivated to go to the gym in the first place, what makes you think that you are going to continue to pay someone to train you? The way that this business works is pretty simple. It’s based off of a quick sale and building a great relationship from the beginning. In Bellevue, Washington, there are lots of potential clients. There are a lot of people who want to get in shape, but lake the time or accountability. Customers are more likely to be retained if they feel accountable to their fitness coach. The same goes for any business. Thus, if you aren’t great with people, then a career as a personal trainer probably isn’t the best fit for you.
Aside from attrition, you also have to have a spot to set up shop. You can probably get away with doing this at a gym, but don’t let the staff know that you are a personal trainer and that your client is in fact a client. Most gyms have their own training sessions that they sell and they are likely to get a little turned-off at the fact that you are providing a service that they offer as well. That makes you a competitor using their equipment. It can lead to a hostile work environment, so to speak.
Finding a spot to set up your personal training sessions is a huge challenge. I recommend purchasing either kettle bells or used equipment and leasing out a space off the beaten path a little bit. After all, Bellevue real estate is very expensive. You can easily find some listings on craigslist or go to your favorite commercial real estate agent that are less expensive. You can also find used fitness equipment on Craigslist as well. Don’t go all out on equipment before you have a strong and loyal customer base. After the money comes in for a while, you should have enough to purchase some real equipment.
The Personal Training Industry
While becoming a personal trainer has a lot of rewards, you have to realize the challenges before you jump on the opportunity. You have to know how to market yourself to get clients. Then you have to know how to price your services so that you are competitive, but you won’t go broke in the process.
There’s a happy medium somewhere in there and there are are a lot of competitors in the market. You don’t have to be the best in your area to be successful, you just have to find clients. Good luck and I wish you the best in becoming a personal trainer in Bellevue, Washington.