Strategic Campaigns Inc (Kansas City, MO) seems to be paving the way for sales and marketing these days. They provide specialty marketing services for Fortune 500 companies in the Kansas City metropolitan area. Here are some of the ideas that this company has provided to the marketing world.
Marketing encompasses a wide variety of communications. Strategic Campaigns Inc believes that the best way to communicate with your customers isn’t by sending them text messages or emails. It’s by communicating directly.
Not only does face-to-face communication serve as the best medium for communicating, it provides a human element that bridges the gap between customers and vendors.
Figuring out what you want from your customers is step one. Communicating this to them is step two. This second step, and oftentimes most crucial, can be done a variety of ways. To deliver a powerful marketing message, Strategic Campaigns Inc Kansas City believes that you should speak to customers face to face.
Strategic Campaigns Inc Kansas City
In order to truly communicate with customers, a proper introduction is required. Staff at Strategic Campaigns Inc Kansas City trains their new employees on the basics of proper introductions. To properly introduce yourself to your customers, just walk in and speak to the person up front. A lot of times, this person serves as the ‘gate-keeper’ because they are the ones keeping you away from your target ‘decision-maker.’
If you create a good report with that person, they may let you speak to them right then. However, many times an appointment is needed. Once you allowed to speak with the decision-maker, you will again need to introduce yourself. This introductions should be both genuine and friendly.
After a great introduction, you have to state your intent of your visit or appointment. Just tell the person that you want to see what the person’s needs are exactly and that there might be a potential solution with your products or services.
During this portion of the conversation, Strategic Campaigns Inc Kansas City makes it very clear to their trainees that the decision-maker do a bulk of the talking. If this occurs, they will feel more engaged and empowered. No one likes being ‘sold to,’ but people love buying things.
After the D.M. (decision-maker) has explained their needs, its time for your sales presentation. Keep it simple yet informative. You’ll know that you are talking too much if the person’s eyes wander to their computer, watch, cell phone, or anywhere else that isn’t you.
Closing the sale at this point is very simple. Assume that the person wants your services. Don’t ask them if they are interested. If you do, you may find that the person has to decide if they want to be interested. Management at Strategic Campaigns Inc maintains that if you assume, the person will be more likely to be interested as it isn’t even a question at that point. Then, all you have to do is get them to sign the paperwork.
In further posts, we will discuss common problems that arise in the direct sales and marketing process. Hopefully for now, these ideas from Strategic Campaigns Inc Kansas City will help you along your marketing journey!